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case study page

Launching Soon

I bring a strong mix of product thinking, UX craft, and experience designing in Agile environments.

I focus on simplifying complex workflows and turning them into intuitive, high-impact user experiences that drive both engagement and business results.

In my current role, I lead end-to-end design from problem framing to delivery. I work closely with product and engineering to ship solutions that are both user-centered and outcome-driven.

I’m comfortable navigating ambiguity, aligning stakeholders, and making design decisions grounded in data and user insight.

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I’m particularly interested in making AI feel clear, useful, and humanly. At the same time, ensuring users stay in control while benefiting from intelligent systems.

 

I’m excited about the chance to contribute at a strategic level and help build experiences that feel as simple as they are powerful.

Featured
Case Studies

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F&B / ENTERPRISE

Nestlé Professional: Scaling Digital Growth

Drove a 30% increase in digital engagement through a centralized UX system and beautiful UI for Middle Eastern website.

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HOSPITALITY

SABAI Manila: High - Conversion development

Reduced friction in the booking flow, resulting in a 2x increase in online reservations within 3 months.

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AUTOMOTIVE

Subaru Australia: Strategic Interface

Optimized the multi-step configuration funnel, improving lead quality and conversion by 18%.

PRODUCT STRATEGY / TECH

Bidstudio: Leading Systemic Change

Implemented a cross-functional design system that reduced design-to-engineering friction by 40%.

BUILD BETTER PRODUCTS

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Dwayne’s approach to strategic UX reduces cognitive load while driving measurable business impact.

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Solving for complexity, building for scale.

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