SABAI THAI MANIla
the challenge
Sabai needed a digital presence that told its story, reflected its refined aesthetic, and made it easy for guests to book tables, explore menus, and stay updated on events.
Services
UX Strategy
UX/UI Design
Interaction Design
Visual Identity Refresh
Design System Creation
Information Architecture
The task was to translate this soul-filled restaurant experience into a website that captures both its sensory appeal
and sophisticated identity.
Sabai promises modern Thai cuisine rooted in tradition, offering an elevated dining experience that blends bold regional flavors, warm hospitality, and designer ambiance, all located in Manila’s vibrant BGC district.
Anchoring on two pillars:
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Brand immersion: Highlight Sabai’s story, chef background, and signature dining experience.
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Functional clarity: Simplify navigation and calls-to-action for reservation paths.
4. Certification Name
4. 2035
Analyzed visual and messaging styles of modern luxury F&B websites, ensuring the exuded warmth, elegance, and authenticity.
Strategy & Research
Design Approach
Visual & Brand Language
(01)
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Adopted warm-toned, richly textured imagery showcasing the ambiance, food, and chef’s artistry.
(02)
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Used elegant, clean typography with clear headers (e.g., “Modern Thai Cuisine, Rooted in Tradition”) to reflect Sabai’s refined tone.
Information Architecture
& Navigation
(01)
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Clear menu structure: Home → Our Story → Our Chef → Menu → Events → Rooms Enquiry → Contact Us.
(02)
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Prominent reservation strategy via “BOOK NOW” and contact details in the header.
Storytelling & Brand Sections
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Hero Section: Bold, sensory headline supported by immersive imagery.
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Our Story: Highlights Sabai’s cultural grounding, authentic Thai ingredients, team heritage, and comforting hospitality.
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Our Chef: Presents Chef Tob’s journey, from som tam roots in Southern Thailand to Michelin training that built narrative trust.
Interactive Features & CTAs
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Multiple “Book Now” and “Inquire Now” buttons strategically placed, including “Rooms Enquiry” for group bookings or events.
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Dynamic sections like “What’s On (Events)” keep the site current and engaging.
Wireframe & Prototype Highlights
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User Focus: Prominent reservation prompts, easy contact visibility, and curated content flow.
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Responsiveness: Mobile-optimized tap zones for booking, legible copy, and fast-loading visuals.
Outcome & Impact
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Successfully translated Sabai’s ambiance and culinary identity into a digital experience: soulful, modern, and intuitive.
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Enhanced conversion pathways for reservations and venue inquiries through clear CTAs.
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Delivered a flexible CMS-ready layout, allowing regular updates for events and menu.
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Prepared the foundation for further growth. e.g., seasonal promos, storytelling campaigns, and immersive culinary content.