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UX strategy and business outcomes

A collection of

Bridging the gap between user needs and business constraints through evidence-based decisions and systematic design clarity. Every solution here is built for scale and measurable impact.

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Featured
Case Studies

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F&B / ENTERPRISE

Nestlé Professional: Scaling Digital Growth

Drove a 30% increase in digital engagement through a centralized UX system and beautiful UI for Middle Eastern website.

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HOSPITALITY

SABAI Manila: High - Conversion development

Reduced friction in the booking flow, resulting in a 2x increase in online reservations within 3 months.

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AUTOMOTIVE

Subaru Australia: Strategic Interface

Optimized the multi-step configuration funnel, improving lead quality and conversion by 18%.

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PRODUCT STRATEGY / TECH

Bidstudio: Leading Systemic Change

Implemented a cross-functional design system that reduced design-to-engineering friction by 40%.

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other Projects

Selected projects completed with Almost Impossible Agency.

My contributions focused on UX/UI design, Graphic design and digital experience design.

Gotham City Pavilion at Expo 2020 Dubai
01
Gotham City Pavilion | Warner Bros.
Bringing Gotham City to life through immersive digital experiences. Worked on the digital experience for Warner Bros.' Gotham City Pavilion at Expo 2020 Dubai, helping create an interactive environment that blended storytelling, brand engagement, and fan participation.
Transforming brand guidelines into a scalable design system
02
Mashreq Rebrand System
Built a scalable brand system for one of the region's leading banks Led the implementation of Mashreq's visual identity across digital and print assets, ensuring consistency in logo usage, visual guidelines, and branded assets, helping ensure a cohesive experience across digital and physical formats.
Web AR game experience Bullet Train
03
Bullet Train Web AR Experience
Turning a movie launch into an interactive digital journey. Contributed to the UX and UI design for a browser-based VR activation that invited moviegoers to step into the world of Bullet Train, creating an engaging and memorable campaign experience.
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Gotham City Pavilion | Warner Bros.
Bringing Gotham City to life through immersive digital experiences. Worked on the digital experience for Warner Bros.' Gotham City Pavilion at Expo 2020 Dubai, helping create an interactive environment that blended storytelling, brand engagement, and fan participation.
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The Architecture
of UX

01

Strategic Alignment

The process begins with rigorous discovery. I audit the existing technical and business landscape to define a clear product vision that bridges stakeholder goals with real-world user needs, ensuring a solid foundation before execution.

02

Systematic Design

Design systems are built for long-term scale. By creating flexible UI libraries and reusable component frameworks, I ensure product consistency across all platforms while reducing technical debt and development friction.

03

Collaborative Delivery

Success is defined by the launch. I work in lockstep with engineering and product owners, utilizing rapid prototyping and rigorous handoff standards to ensure that the final experience is as optimized and accessible as the vision.

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“The strategic impact was immediate. The UX didn’t just look better;
it converted 40% higher within the first quarter.”

Mark Thompson — Nestlé Professional

“Strategic UX at its finest. Dwayne transformed our complex system into a seamless, high-growth engine.”

Sarah Chen — Subaru Australia

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BUILD BETTER PRODUCTS

Dwayne’s approach to strategic UX reduces cognitive load while driving measurable business impact.

Solving for complexity, building for scale.

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